Video is a dynamic and engaging medium that has the power to convey complex messages concisely and compellingly. 78% of marketers say videos help them increase their sales. In today's digital age, where attention spans are shorter than ever, video captures and retains audience interest like no other format. It humanizes your brand, builds trust with your audience, and boosts conversion rates by effectively communicating your story and showcasing your products or services in a visually captivating way.